Transforming the fortunes of an entire company with enhanced marketing and business development capability
HCML’s marketing function was virtually non-existent for many years. As a result, the business struggled to grow and thrive, relying primarily on one large legacy contract alongside sporadic irregular custom which required a disproportional amount of BD resource to obtain and maintain. DarkScorpio spent 2 years with the business, not only to create a functioning marketing department, but to implements systems, platforms and processes aimed at growing the customer base and supporting the development of new business.
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Creation of marketing department policies & processes
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Implementation and configuration of Salesforce CRM platform
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Staff training for Salesforce CRM platform
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New website design, build and maintenance
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Logo and brand refresh
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Staff & stock photography
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Support for tenders and presentations concerning new & existing clients
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Production of marketing, exhibition and promotional videos and animations
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Organisation and management of attendance at exhibitions & events
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Project management of entire office redecoration to align with new branding
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Design & creation of all physical collateral and merchandise
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Agency management (printing & merchandise)
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Utilised Adobe Creative Suite (Illustrator, InDesign, Premiere Pro, After Effects, Photoshop etc)
In the 5 years since HCML benefitted from DarkScorpio’s assistance, their growth and success has led to acquisition by specialist healthcare investors, appointment of new executive leadership and further acquisitions of their own.
Previous branding
New branding
Previous branding
refreshed branding
